Thanks for the insight everyone.
This week I seem to be doing better (because of all the quick Balmoran Heroics available). I have 12K right now, without doing the crafting yet, and 4 days to go. I didn't realize that the different weeks play this much of a swing.
So to summaries for other readers who are having the same issues:
1. Only Pick weeks where you can see your self completing the Goal.
2. Do your best to increase your stronghold multiplier.
3. if you can, Join a Conquest guild.