I do believe Bioware said "UP TO 5 days of early access". And if I recall they said the earlier you redeem your code the earlier you can play, as soon as they announced the Pre-order or atleast at the launch date.
You were all warned this would happen. And seeing as how it is NOT yet the 15th, I do not understand why any of you are complaining. If you waited to pre-order, that's on you, not Bioware.
Ignorantly accusing BW of lying about a promise is ridiculous and not exactly a wise way to start out Community/Developer relationships.
Let the flaming commence!