Bah, I'll explain it.
SOE's SWG was losing subs (even after the Combat Upgrade) and Lucas and Co. got involved, insisting that the game wasn't "Star Warsy" or "Iconic" enough. It led to things like the screenshot I posted - where instead of just being a Bounty Hunter, they had to have Boba Fett's face there. Same for Jedi/Luke, Trader/Lando, etc.
That obviously wasn't the problem, since this game doesn't reference any of those 'Star Warsy' or 'Iconic' characters, yet is doing absolutely fine.
/shrug
I'm a huge fan of the EU, having read almost every non-children's Star Wars book from Heir to the Empire onwards in the timeline and having played ~90% of all Star Wars games out.