I'm tending to find some sympathy would the OP's viewpoint. God knows I want this game to hook me (well, it did, but the hook is beginning to work loose) but it's feeling very samey at the moment and the social side is currently dead, and I'm on Trask Ulgo which is regularly the busiest EU server. You see the occasional other character run past you but other than looking for groups for Heroics and Flashpoints (which in itself is pretty hard to find) there just seems very little to make me feel I'm playing an MMO.