Only 3....
1. Lack of "epicness", I play FFXIV also and could fit 4~5 of SWTOR's planets in the first zone
2. Lack of "uniqueness", reskining armor different colors is lame, might be half a dozen unique looks per class maybe, and @endgame its attack of the clones
3. Lack of "customization", ok so no macro's I can live with but no UI re-scaling in this day and age is just poor design.
It makes me laugh when people compare SWTOR to WoW (2004)
Compare SWTOR to most mmo's in the past 3yrs and w/o the SW name they would be F2P already, bug's aside (all mmo's will have bugs, just the nature of the game) Rift, AION, FFXIV, DaoC, Warhammer, LotR.... these were all better games
BW should have just made a Mass Effect MMO, then I wouldn't have to argue with fanboys why this game isn't up to 2011 standards.