In all honestly. There is no better mmo on the market, but to each his own. Its a problem with the genre as a whole.
And wow is terrible. Its been reduced to a single gear grind with progression based on a single raid filled with few bosses, which they will expect us to raid at different difficulties, only separated by bigger numbers, for 6+ months.
AOC has gotten better, but still not as engaging.
Aion has gotten better, but still cannot justify the small NA + EU presence it has
Rift is basically the only game left with actual raiding that is not a joke.