From my understanding, the endgame content is rather easy after you have gotten top-tier gear. Correct me if I'm wrong on that front, but why continue making high-end gear that makes the game easier instead of making more, harder PvE Flashpoints? Yeah, we're getting new Operations, but you can only play those if you can get 8+ people that want to do it. The thing that makes people want to play endgame content more is difficulty, and I feel that they're not doing too good of a job at that. It's why most of my toons are PvP oriented.