If you want to claim false advertising at least do it for something they obviously did falsely state:
Get ready to play!
If you are a pre-order customer, the following steps are NOT required for Early Game Access.
Those steps include applying your game code.
Which, I admit I'm a tard and didn't do until a few days ago, although I pre-ordered on 7/21. Yes I'm dumb for not reading the end of the email, but... they did say....