I honestly don't see a point killing the same person constantly when he/she is trying to do a quest, especially if you are outgearing him, it's just not challenging enough to be funny. I'm a fresh level 50 with 18 k hp, and a juggernaut with 30k hp ganks me? Really? Where is the fun? And there's no benefit from world PvP yet, so it just comes pointless to me somehow.(well, it's good if you have friends in both sides, you can make a 4v4 action next to a world boss , and it's amazingly funny even if i die in secs) But i pick PvP server, it comes with the pack if someone ganks me. So i'm getting along with it.