I ordered morning of 7/21, but found my code emails and recall now that I didn't sort out the code stuff until late that evening, so I'll probably be in sometime late today at the earliest. Regardless, I'm looking forward to whenever I can get in and play, and don't mind this staggered launch idea. Just excited to get to play a new star wars game, and hope they can pump out the content patches fast enough to keep folks interested!
Good luck to everyone and may your invites come sooner than you expect and server lag be less than you imagined!