What everyone is forgetting is that WOW was not much better when it started. Naturally we expect more from this game because of the advancements that WOW has made. but it has taken wow a long time to make it like it is today. WOW had bad endgame, and had crappy mechanics for the longest time. and don't forget that the quests there are also kill this, talk to this person, activate this thing. The only reason PPL are giving this game a bad rating is because they are comparing it to WOW of today not WOW when it was released. This game is a year away form being completed to the standards we expect, thats how MMOs are. Live with it or dont play.