This would have the effect of increasing the subscriber base substantially. Servers would be extremely heavy on that day, therefore there might need to be a login queue. Also, those that work Saturday would probably get miffed. In that case there could be a system where the subscriber could choose the day of the week to get the boost. Some have suggested that this boost could be tied to a legacy unlock. I disagree. We need more paying customers, and anything that draws the free to play users to paying subscribers is a good thing.