My guild came from RIFT where we were world #5th, we played here for 6 weeks completed all content got world #3rd then quit. Content is far too easy for hardcore gamers, so many basic issues with itemisation, raids, pvp, UI, etc... People would rather play old games while waiting for GW2 and Diablo III. So OP this is not only happening to random guilds made from people spamming in global channels, but to proven successful guilds also.