"Early Access" to SWTOR has been a complete PR disaster due to the poor communication with your customers. As a business, one of the biggest blunders you can make is to sideline the tenet of service for SYSTEMS that don't serve customers, living breathing people. Creating a system without level-setting customer expectations by communicating effectively to them results in confusion and inefficiencies that inconvenience your customers¹ lives as well as your servers. So many people have waited for years in anticipation of this launch only to be greeted by confusion and disappointment of its lackluster orchestration. I would have created a simple Early Access ramp-up schedule like this... Tues 12/13 - Invites to all players who redeemed code in July/August Weds 12/14 - Invites to all players who redeemed code in Sept/Oct Thurs 12/15 - Invites to all players who redeemed code in Nov/Dec Or evenly distribute early access with more conservative estimates for load balancing your servers. At least with a plan like this, your customers would have been able to schedule their lives according to the launch schedule without feeling like mushrooms -- you keep them in the dark and feed them crap. Bottom line... serve people and you will win. Treat customers like dross dumb dumbs and don't count on them being around for long. Great products without customers never lead to business success. I believe you have a great product; just match the quality of service and you'll be successful. Best wishes, Stephen (ArcaKahn)