The fact that this is a game with the Star Wars IP benefits it now, but will eventually likely be its downfall. For games where EA owns the IP, like Ultima Online for example, they can let them limp along at end of life. While Ultima Online probably doesn't make a lot of money, it also doesn't take many resources to maintain. As long as it's turning a profit, they might as well keep it running. When it comes to Star Wars though, you have to consider the license. Disney isn't going to perpetually renew a license for a game that is just a rounding error on their financials. There will come a time when the game is still profitable, but simply isn't profitable enough for Disney to care about, especially when it might have some overlap with other current or upcoming Star Wars games.