Feel The Force Day was a special event endorsed by Lucasfilm for 400 children with learning and hearing difficulties. You can check out the video and the article here: http://atthamovies.com/adventures-jj-jimmy-feel-force-day/
An interesting article about the comic-book series Black Alpha and how it is proving to be more popular than Star Wars: Black Alpha Is More Popular Than Star Wars
Hamill and Fisher Told to Lose Weight For Star Wars Episode VII: http://atthamovies.com/hamill-and-fisher-told-to-lose-weight-for-star-wars-episode-vii/