I know this will come across as me being a jerk, but I could care less about my reputation in a video game. I have my friends that I play the game with and that is enough for me. I am not here to make friends, I am here to make enemies as that is what makes the game more fun.
I will throw a bone here and there, as I see fit. Take it or leave it, it doesn't bother me one way or the other what people think of me. Remember the two most important words, 'Video Game".